:root {
  --ink: #4a3328;
  --paper: #fbf8f3;
  --nude: #e8d8cc;
  --rose: #b88968;
  --sand: #a77e5b;
  --white: #fff;
  --line: rgba(74, 51, 40, 0.18);
}
* {
  box-sizing: border-box;
}
html {
  scroll-behavior: smooth;
}
body {
  margin: 0;
  background: var(--paper);
  color: var(--ink);
  font-family: Arial, sans-serif;
  font-size: 16px;
  line-height: 1.55;
}
.topbar {
  background: var(--ink);
  color: #fff;
  padding: 9px 20px;
  text-align: center;
  text-transform: uppercase;
  letter-spacing: 0.17em;
  font-size: 11px;
}
.nav {
  height: 82px;
  display: flex;
  align-items: center;
  justify-content: space-between;
  padding: 0 clamp(20px, 6vw, 90px);
  border-bottom: 1px solid var(--line);
  background: rgba(250, 247, 242, 0.95);
  position: relative;
  z-index: 4;
}
.logo {
  font-family: Georgia, serif;
  font-size: 23px;
  letter-spacing: 0.18em;
  text-decoration: none;
  color: inherit;
}
.logo small {
  display: block;
  font:
    8px Arial,
    sans-serif;
  letter-spacing: 0.38em;
  text-align: center;
  margin-top: 3px;
}
.nav nav {
  display: flex;
  gap: 28px;
}
.nav nav a,
.nav > a:last-child {
  font-size: 13px;
  color: inherit;
  text-decoration: none;
}
.nav > a:last-child {
  border-bottom: 1px solid;
  padding-bottom: 3px;
}
.hero {
  min-height: calc(100vh - 117px);
  display: grid;
  grid-template-columns: 1.05fr 0.95fr;
}
.hero-copy {
  display: flex;
  flex-direction: column;
  justify-content: center;
  padding: clamp(60px, 8vw, 120px) clamp(25px, 7vw, 110px);
}
.kicker {
  text-transform: uppercase;
  letter-spacing: 0.18em;
  font-weight: bold;
  font-size: 11px;
  color: #876c5d;
  margin: 0 0 22px;
}
.hero h1,
.statement h2,
.fit h2,
.learn h2,
.offer h2,
.faq h2 {
  font-family: Georgia, serif;
  font-weight: 400;
  line-height: 0.98;
  margin: 0;
  letter-spacing: -0.035em;
}
.hero h1 {
  font-size: clamp(50px, 6.5vw, 94px);
}
.hero h1 em,
.statement em,
.offer em {
  font-weight: 400;
  color: var(--rose);
}
.hero .lead {
  font:
    20px/1.45 Georgia,
    serif;
  max-width: 600px;
  margin: 28px 0;
  color: #554944;
}
.actions {
  display: flex;
  align-items: center;
  gap: 25px;
  flex-wrap: wrap;
}
.btn {
  min-height: 54px;
  background: var(--ink);
  color: #fff;
  text-decoration: none;
  text-transform: uppercase;
  font-weight: bold;
  letter-spacing: 0.14em;
  font-size: 11px;
  padding: 17px 26px;
  border: 0;
  cursor: pointer;
  display: inline-flex;
  align-items: center;
  justify-content: center;
}
.btn.blush {
  background: var(--rose);
}
.btn.outline {
  background: transparent;
  color: var(--ink);
  border: 1px solid var(--ink);
}
.paynote {
  margin-top: 30px;
  display: flex;
  gap: 20px;
  flex-wrap: wrap;
  font-size: 12px;
  text-transform: uppercase;
  letter-spacing: 0.1em;
  color: #71625a;
}
.paynote span + span:before {
  content: "•";
  margin-right: 20px;
}
.hero-media {
  margin: 0;
  position: relative;
  overflow: hidden;
  min-height: 600px;
}
.hero-media img {
  width: 100%;
  height: 100%;
  object-fit: cover;
}
.hero-media figcaption {
  position: absolute;
  left: 25px;
  bottom: 25px;
  background: rgba(250, 247, 242, 0.9);
  max-width: 245px;
  padding: 15px 18px;
  font:
    17px/1.35 Georgia,
    serif;
}
.statement {
  padding: clamp(90px, 12vw, 180px) 8vw;
  text-align: center;
  max-width: 1200px;
  margin: auto;
}
.statement h2 {
  font-size: clamp(43px, 5.5vw, 78px);
}
.statement p:last-child {
  max-width: 680px;
  margin: 35px auto 0;
  color: #675952;
}
.fit {
  background: var(--ink);
  color: #fff;
  padding: clamp(75px, 9vw, 130px) clamp(20px, 7vw, 100px);
}
.fit-head {
  display: grid;
  grid-template-columns: 0.7fr 1.3fr 1fr;
  gap: 30px;
  align-items: end;
  margin-bottom: 55px;
}
.fit h2 {
  font-size: clamp(42px, 5vw, 70px);
}
.fit-head > p:last-child {
  color: #c7bbb5;
}
.fit .kicker {
  color: #d4b8aa;
  align-self: start;
}
.fit-grid {
  display: grid;
  grid-template-columns: 0.9fr 1.1fr;
  gap: clamp(30px, 6vw, 85px);
}
.fit-options {
  border-top: 1px solid rgba(255, 255, 255, 0.2);
}
.fit-option {
  width: 100%;
  appearance: none;
  background: none;
  border: 0;
  border-bottom: 1px solid rgba(255, 255, 255, 0.2);
  color: #fff;
  text-align: left;
  padding: 22px 15px;
  display: grid;
  grid-template-columns: 45px 1fr;
  cursor: pointer;
}
.fit-option b {
  font:
    24px Georgia,
    serif;
}
.fit-option small {
  grid-column: 2;
  color: #aa9c95;
  margin-top: 4px;
}
.fit-option.active {
  background: rgba(255, 255, 255, 0.08);
}
.fit-result {
  background: var(--nude);
  color: var(--ink);
  padding: clamp(30px, 5vw, 65px);
  display: flex;
  flex-direction: column;
  justify-content: center;
}
.fit-result span {
  font-size: 11px;
  text-transform: uppercase;
  letter-spacing: 0.18em;
  color: #80695d;
}
.fit-result h3 {
  font:
    clamp(36px, 4vw, 55px) / 1.05 Georgia,
    serif;
  margin: 24px 0 15px;
}
.fit-result p {
  color: #5f5049;
}
.fit-result .btn {
  margin-top: 18px;
  align-self: flex-start;
}
.learn {
  padding: clamp(90px, 11vw, 160px) clamp(20px, 7vw, 100px);
}
.learn-head {
  display: grid;
  grid-template-columns: 0.65fr 1.35fr;
  gap: 30px;
  margin-bottom: 70px;
}
.learn h2 {
  font-size: clamp(43px, 5vw, 72px);
}
.modules {
  display: grid;
  grid-template-columns: repeat(4, 1fr);
  border-top: 1px solid var(--line);
}
.module {
  padding: 30px 24px 20px 0;
}
.module + .module {
  border-left: 1px solid var(--line);
  padding-left: 24px;
}
.module span {
  font-size: 11px;
  color: var(--rose);
}
.module h3 {
  font:
    27px/1.15 Georgia,
    serif;
  margin: 25px 0 15px;
}
.module p {
  font-size: 14px;
  color: #655750;
}
.value-strip {
  background: var(--nude);
  padding: 70px clamp(20px, 7vw, 100px);
  display: grid;
  grid-template-columns: repeat(3, 1fr);
  gap: 35px;
  text-align: center;
}
.value-strip article + article {
  border-left: 1px solid var(--line);
}
.value-strip strong {
  font:
    32px Georgia,
    serif;
  display: block;
}
.value-strip span {
  font-size: 12px;
  text-transform: uppercase;
  letter-spacing: 0.12em;
  color: #795f54;
}
.offer {
  padding: clamp(90px, 11vw, 155px) clamp(20px, 9vw, 135px);
  display: grid;
  grid-template-columns: 1.2fr 0.8fr;
  gap: 9vw;
  align-items: center;
}
.offer h2 {
  font-size: clamp(48px, 5.5vw, 78px);
}
.offer ul {
  list-style: none;
  padding: 0;
  columns: 2;
  margin-top: 30px;
}
.offer li {
  position: relative;
  padding: 8px 0 8px 20px;
  font-size: 14px;
}
.offer li:before {
  content: "✓";
  position: absolute;
  left: 0;
  color: var(--rose);
}
.price-card {
  background: #fff;
  padding: 50px;
  text-align: center;
  border: 1px solid var(--line);
  box-shadow: 18px 18px 0 var(--nude);
}
.price-card .label {
  font-size: 11px;
  letter-spacing: 0.16em;
  text-transform: uppercase;
}
.was {
  text-decoration: line-through;
  color: #9a8d85;
}
.price {
  font:
    100px/1 Georgia,
    serif;
  margin: 15px 0;
}
.price sup {
  font-size: 32px;
  vertical-align: top;
  position: relative;
  top: 14px;
}
.price-card small {
  display: block;
  color: #766961;
}
.price-card .btn {
  width: 100%;
  margin: 27px 0 8px;
}
.terms {
  font-size: 11px;
  color: #8a7d76;
}
.faq {
  padding: clamp(80px, 10vw, 135px) clamp(20px, 14vw, 210px);
  background: #f1e8df;
}
.faq h2 {
  font-size: clamp(42px, 5vw, 70px);
  text-align: center;
  margin-bottom: 55px;
}
.faq details {
  border-top: 1px solid var(--line);
  padding: 20px 0;
}
.faq details:last-child {
  border-bottom: 1px solid var(--line);
}
.faq summary {
  font:
    20px Georgia,
    serif;
  cursor: pointer;
  list-style: none;
  display: flex;
  justify-content: space-between;
}
.faq summary:after {
  content: "+";
}
.faq details[open] summary:after {
  content: "−";
}
.faq details p {
  max-width: 780px;
  color: #655750;
}
footer {
  background: var(--ink);
  color: #fff;
  padding: 55px clamp(20px, 6vw, 90px);
  display: flex;
  justify-content: space-between;
  align-items: center;
  gap: 25px;
}
footer p {
  font:
    19px Georgia,
    serif;
  color: #d4c2b8;
}
footer a {
  color: #fff;
  text-decoration: none;
  font-size: 12px;
}
@media (max-width: 900px) {
  .nav nav {
    display: none;
  }
  .hero {
    grid-template-columns: 1fr;
  }
  .hero-copy {
    min-height: 630px;
  }
  .hero-media {
    min-height: 520px;
  }
  .fit-head,
  .fit-grid,
  .learn-head,
  .offer {
    grid-template-columns: 1fr;
  }
  .modules {
    grid-template-columns: 1fr 1fr;
  }
  .modules .module:nth-child(3) {
    border-left: 0;
  }
  .offer {
    gap: 60px;
  }
  .price-card {
    max-width: 520px;
    margin: auto;
    width: 100%;
  }
}
@media (max-width: 560px) {
  .topbar {
    font-size: 9px;
  }
  .nav {
    height: 72px;
  }
  .logo {
    font-size: 18px;
  }
  .hero-copy {
    min-height: auto;
    padding-top: 65px;
    padding-bottom: 65px;
  }
  .hero h1 {
    font-size: 48px;
  }
  .hero-media {
    min-height: 400px;
  }
  .hero-media figcaption {
    font-size: 15px;
  }
  .statement h2 {
    font-size: 39px;
  }
  .fit {
    padding-left: 16px;
    padding-right: 16px;
  }
  .fit-option b {
    font-size: 20px;
  }
  .learn h2 {
    font-size: 41px;
  }
  .modules {
    grid-template-columns: 1fr;
  }
  .module + .module {
    border-left: 0;
    padding-left: 0;
  }
  .value-strip {
    grid-template-columns: 1fr;
  }
  .value-strip article + article {
    border-left: 0;
    border-top: 1px solid var(--line);
    padding-top: 30px;
  }
  .offer ul {
    columns: 1;
  }
  .price-card {
    padding: 38px 22px;
    box-shadow: 10px 10px 0 var(--nude);
  }
  .price {
    font-size: 84px;
  }
  footer {
    flex-direction: column;
    text-align: center;
  }
}
/* Conversion elements */
.hero-price {
  display: flex;
  align-items: baseline;
  gap: 14px;
  flex-wrap: wrap;
  margin: 0 0 25px;
}
.hero-price span {
  text-decoration: line-through;
  color: #8a776d;
}
.hero-price strong {
  font:
    34px/1 Georgia,
    serif;
  color: var(--ink);
}
.hero-price small {
  width: 100%;
  font-size: 12px;
  text-transform: uppercase;
  letter-spacing: 0.1em;
  color: #715b4f;
}
.cta-strip {
  padding: 22px clamp(20px, 7vw, 100px);
  background: #f0e4d8;
  display: flex;
  align-items: center;
  justify-content: center;
  gap: 24px;
  border-top: 1px solid var(--line);
  border-bottom: 1px solid var(--line);
}
.cta-strip .btn {
  background: #8d694f;
  min-width: min(100%, 320px);
}
.cta-strip small {
  text-transform: uppercase;
  letter-spacing: 0.1em;
  color: #735b4d;
}
.reviews {
  padding: clamp(80px, 10vw, 140px) clamp(24px, 9vw, 130px);
  background: #fbf8f3;
}
.reviews > h2 {
  font:
    clamp(42px, 5vw, 72px) / 1.02 Georgia,
    serif;
  letter-spacing: -0.035em;
  margin: 0 0 50px;
}
.reviews > h2 em {
  color: var(--rose);
  font-weight: 400;
}
.review-grid {
  display: grid;
  grid-template-columns: repeat(3, 1fr);
  gap: 16px;
}
.review-grid blockquote {
  margin: 0;
  background: #fff;
  padding: 38px 30px;
  border: 1px solid var(--line);
  box-shadow: 8px 8px 0 #e5d4c3;
}
.review-grid blockquote p {
  font:
    21px/1.45 Georgia,
    serif;
  margin: 0 0 28px;
}
.review-grid cite {
  font-style: normal;
  text-transform: uppercase;
  letter-spacing: 0.1em;
  font-size: 12px;
  color: #806655;
}
@media (max-width: 760px) {
  .cta-strip {
    flex-direction: column;
    gap: 10px;
    text-align: center;
    padding: 18px 16px;
  }
  .cta-strip .btn {
    width: 100%;
  }
  .review-grid {
    grid-template-columns: 1fr;
  }
  .hero-price strong {
    font-size: 30px;
  }
}
/* Long-form sales sections */
.sales-split,
.process,
.audience,
.decision,
.dream,
.business-gap,
.bonuses,
.money {
  padding: clamp(80px, 10vw, 145px) clamp(24px, 9vw, 130px);
}
.sales-split {
  display: grid;
  grid-template-columns: 1.15fr 0.85fr;
  gap: clamp(40px, 8vw, 110px);
  align-items: center;
  background: #fbf8f3;
}
.sales-split h2,
.process h2,
.audience h2,
.decision h2,
.dream h2,
.business-gap h2,
.bonuses h2,
.money h2,
.contrast h2 {
  font:
    clamp(40px, 5vw, 72px) / 1.02 Georgia,
    serif;
  letter-spacing: -0.035em;
  margin: 0 0 28px;
}
.sales-split p,
.process > p,
.decision > p,
.business-gap > p,
.money > p {
  max-width: 760px;
}
.text-link {
  display: inline-block;
  margin-top: 24px;
  color: var(--ink);
  font-weight: bold;
  text-transform: uppercase;
  letter-spacing: 0.12em;
  font-size: 12px;
}
.spark-list {
  list-style: none;
  margin: 0;
  padding: 12px 0;
  border-top: 1px solid var(--line);
  columns: 2;
}
.spark-list li {
  padding: 14px 8px;
  border-bottom: 1px solid var(--line);
}
.repeat-stack {
  display: flex;
  flex-direction: column;
  font:
    clamp(34px, 4vw, 60px) / 1.2 Georgia,
    serif;
  color: #8a6046;
}
.repeat-stack strong {
  color: var(--ink);
}
.quote-stack p {
  font:
    clamp(20px, 2vw, 28px) / 1.3 Georgia,
    serif;
  padding: 18px 0;
  margin: 0;
  border-bottom: 1px solid var(--line);
}
.contrast {
  display: grid;
  grid-template-columns: 1fr 1fr;
  background: #8d694f;
  color: #fffaf5;
}
.contrast > div {
  padding: clamp(65px, 8vw, 110px);
}
.contrast > div + div {
  background: #d8c2ad;
  color: var(--ink);
}
.contrast ul {
  list-style: none;
  padding: 0;
  margin: 30px 0 0;
}
.contrast li {
  padding: 12px 0;
  border-bottom: 1px solid currentColor;
}
.audience {
  background: #efe4da;
  text-align: center;
}
.audience h2 em,
.dream h2 em,
.bonuses h2 em {
  color: var(--rose);
  font-weight: 400;
}
.audience-grid,
.dream-grid {
  display: grid;
  grid-template-columns: repeat(2, 1fr);
  gap: 14px;
  max-width: 1000px;
  margin: 50px auto;
}
.audience-grid p,
.dream-grid p {
  background: #fff;
  padding: 28px;
  margin: 0;
  font:
    21px/1.35 Georgia,
    serif;
}
.big-close {
  font:
    clamp(25px, 3vw, 40px) / 1.25 Georgia,
    serif !important;
  max-width: 900px !important;
  margin: 50px auto 0 !important;
}
.decision {
  background: #c9ad91;
  text-align: center;
}
.decision p {
  margin: 20px auto;
}
.decision .btn {
  margin-top: 20px;
}
.process {
  text-align: center;
}
.process-grid {
  display: grid;
  grid-template-columns: repeat(3, 1fr);
  gap: 16px;
  margin-top: 55px;
}
.process-grid article {
  background: #efe4da;
  padding: 38px 28px;
}
.process-grid span,
.bonus-grid span {
  text-transform: uppercase;
  letter-spacing: 0.14em;
  font-size: 12px;
  color: #8a6046;
}
.process-grid h3,
.bonus-grid h3 {
  font:
    27px/1.15 Georgia,
    serif;
}
.dream {
  text-align: center;
}
.business-gap,
.money {
  background: #8d694f;
  color: #fffaf5;
  text-align: center;
}
.question-cloud {
  display: flex;
  flex-wrap: wrap;
  justify-content: center;
  gap: 12px;
  max-width: 1050px;
  margin: 45px auto;
}
.question-cloud span {
  padding: 14px 20px;
  border: 1px solid rgba(255, 255, 255, 0.45);
  border-radius: 999px;
}
.bonuses {
  background: #efe4da;
}
.bonus-grid {
  display: grid;
  grid-template-columns: repeat(3, 1fr);
  gap: 15px;
  margin-top: 55px;
}
.bonus-grid article {
  background: #fff;
  padding: 30px;
}
.money p {
  margin: 22px auto;
}
@media (max-width: 800px) {
  .sales-split,
  .contrast {
    grid-template-columns: 1fr;
  }
  .spark-list {
    columns: 1;
  }
  .audience-grid,
  .dream-grid,
  .process-grid,
  .bonus-grid {
    grid-template-columns: 1fr;
  }
  .contrast > div {
    padding: 65px 24px;
  }
}
/* Gen-Z sales voice */
.reality {
  padding: clamp(75px, 9vw, 125px) clamp(24px, 9vw, 130px);
  background: #c9ad91;
  color: #3b2a22;
  display: grid;
  grid-template-columns: 1fr 1fr;
  gap: clamp(35px, 7vw, 100px);
}
.reality h2 {
  font:
    clamp(40px, 4.8vw, 68px) / 1.02 Georgia,
    serif;
  letter-spacing: -0.035em;
  margin: 0;
}
.reality-list {
  border-top: 1px solid rgba(59, 42, 34, 0.28);
}
.reality-list p {
  font:
    clamp(20px, 2vw, 28px) / 1.3 Georgia,
    serif;
  margin: 0;
  padding: 22px 0;
  border-bottom: 1px solid rgba(59, 42, 34, 0.28);
}
.reality-close {
  grid-column: 1/-1;
  font-weight: bold;
  letter-spacing: 0.02em;
  max-width: 760px;
  margin: 10px 0 0;
}
@media (max-width: 760px) {
  .reality {
    grid-template-columns: 1fr;
  }
  .reality-close {
    grid-column: auto;
  }
}
/* Real-work editorial sections */
.educator {
  display: grid;
  grid-template-columns: 0.8fr 1.2fr;
  background: var(--nude);
  align-items: center;
}
.educator-media {
  min-height: 660px;
  height: 100%;
  overflow: hidden;
}
.educator-media img {
  width: 100%;
  height: 100%;
  object-fit: cover;
  object-position: center 30%;
}
.educator-copy {
  padding: clamp(55px, 8vw, 120px);
  max-width: 760px;
}
.educator-copy h2 {
  font:
    clamp(43px, 5vw, 72px) / 1 Georgia,
    serif;
  letter-spacing: -0.035em;
  margin: 0 0 28px;
}
.educator-copy blockquote {
  font:
    24px/1.4 Georgia,
    serif;
  margin: 32px 0;
  padding-left: 24px;
  border-left: 2px solid var(--rose);
}
.work {
  padding: clamp(80px, 10vw, 145px) clamp(20px, 7vw, 100px);
  background: #fff;
}
.work-head {
  display: flex;
  justify-content: space-between;
  align-items: end;
  gap: 30px;
  margin-bottom: 45px;
}
.work h2 {
  font:
    clamp(40px, 5vw, 70px) / 1 Georgia,
    serif;
  letter-spacing: -0.035em;
  margin: 0;
  max-width: 760px;
}
.work-grid {
  display: grid;
  grid-template-columns: 1.25fr 0.75fr 1fr;
  gap: 16px;
}
.work-grid figure {
  margin: 0;
  min-height: 470px;
  overflow: hidden;
  position: relative;
  background: var(--nude);
}
.work-grid figure:nth-child(2) {
  margin-top: 70px;
}
.work-grid img {
  width: 100%;
  height: 100%;
  object-fit: cover;
}
@media (max-width: 900px) {
  .educator {
    grid-template-columns: 1fr;
  }
  .educator-media {
    min-height: 540px;
  }
  .work-grid {
    grid-template-columns: 1fr 1fr;
  }
  .work-grid figure:nth-child(2) {
    margin-top: 0;
  }
  .work-grid figure:first-child {
    grid-column: 1/-1;
  }
}
@media (max-width: 560px) {
  .educator-media {
    min-height: 460px;
  }
  .educator-copy {
    padding: 60px 24px;
  }
  .work-head {
    align-items: flex-start;
    flex-direction: column;
  }
  .work-grid {
    grid-template-columns: 1fr;
  }
  .work-grid figure:first-child {
    grid-column: auto;
  }
  .work-grid figure {
    min-height: 420px;
  }
}